In October 2011, old friends Jonny & Tom sat down to a bowl of noodles in Bermondsey and decided to start a bicycle company. Visiting Uganda two months earlier, Tom had been captivated by the simple but elegant bicycles which are ubiquitous to much of rural East Africa. These models, based on a century-old British design, offer a combination of style, robustness and affordability not readily available in the UK. Something had to be done. And so began three years of designing, testing, failing, re-designing and re-testing…

Now in our second year of sales, Fred’s is quickly establishing itself as one of the most distinctive boutique bicycle brands in the UK. Our 2014 launch was soon followed by press coverage in publications from Tatler to Cycling Active, with the Observer and The Week both featuring Fred’s as one of their top 6 brands. Above all, Fred’s bicycles have been consistently recognised for their style and quality, both by official standards authorities and the cycling industry.